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There are many ways to incorporate animation into a webpage when scrolling, and here are some options:

1. Parallax scrolling - It is a popular technique that creates a sense of depth and movement by having multiple layers of content moving at different speeds. As the user scrolls, the background layers move slower than the foreground layers, creating a 3D effect.

2. Animated transitions - When the user scrolls down or up, animated transitions between sections can give a feeling of fluidity and continuity. For example, fading or sliding effects can be applied to the text or images.

3. GIFs and videos - Animated GIFs or background videos can add visual interest to a website as the user scrolls down. Properly placed and optimized, they can enhance the user experience.

4. Interactive animations - Gamification elements or interactive animations can engage users and encourage them to keep scrolling down. For example, an animation that responds to user movements or taps creates a sense of control and involvement.

5. Triggered animations - Animations can be triggered when the user reaches a certain point on the page. For example, images can fade in or enlarge, or text can slide in from the side when the user scrolls down.

6. Loading animations - While the page is loading, a creative animation can be displayed, which will keep the user engaged and excited. The loading animation can be simple or complex, but it must be optimized to ensure a fast webpage load time.