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Custom Order Action in WooCommerce allows vendors to add customized actions to the order page of the WooCommerce store. It provides flexibility to add custom buttons, menus, or links to the order page that can trigger specific actions. The purpose of custom order action is to automate and simplify complex tasks that involve multiple steps. The vendor can define custom actions such as send an email notification, update order status, print shipping label, generate invoice, and much more. It helps the vendors to streamline their workflow, reduce manual effort, and provide better customer service.