1 | initial version |
There could be several reasons why some DataLayer parameter values are absent in GA4, including:
Different tracking methods: GTM uses a tag-based system to track user behavior, while GA4 relies on an event-based system. This means that some DataLayer parameter values may not be applicable or transferable between the two systems.
Different naming conventions: GTM and GA4 may use different naming conventions for DataLayer parameters, resulting in some parameter values not being recognized by GA4.
Configuration issues: It is possible that there may be configuration issues or errors in the implementation of GA4, which could cause some DataLayer parameter values to be missing or not tracked properly.
User behavior: Not all user behavior may be tracked by both systems, leading to some DataLayer parameter values being absent in GA4. For example, if a user interacts with a specific element on a page, but this interaction is not tracked by GA4, any corresponding DataLayer parameters will also be missing.