The GeoStats report and the CampaignStats report in BigQuery differ from each other.

edit

The GeoStats report and the CampaignStats report in BigQuery differ in terms of the data they provide.

GeoStats report provides information on the geographical distribution of ad impressions and clicks, along with metrics such as CTR, impressions and clicks by country, region and city level. This report is helpful when analyzing the performance of campaigns in specific geographical areas.

On the other hand, the CampaignStats report provides detailed information on the performance of individual campaigns, including metrics such as impressions, clicks, CTR, cost, and conversion rates. This report is helpful when analyzing the performance of campaigns over time, identifying trends and optimizing campaigns for better results.

Therefore, the GeoStats report and CampaignStats report serve different purposes and provide different types of data for advertisers to analyze and optimize their ad campaigns.